Pure Boardom

Hours of operation

Wednesday – Monday 7AM – 6PM

A board shop should be more than just some gear on the wall. It should be a place where you can go to find out the latest on new gear, mountain conditions, and hang out with other riders. A place you take your board to be treated like you’d treat it, only better because they have the right tools.

Look no further! We carry the latest in Burton gear, provide full-service waxing and tuning, and have an excellent selection of boards to rent for those who are just getting into the sport. We’ll even do demos of new gear so you can try out that board before forking over your paycheck to get it (and apply the rental fee towards the purchase price!)

Being located in the Sierra foothills, we’re lucky to have some of the most gorgeous scenery and good mountain trails to enjoy all year long. Look for our summer adventure equipment, trip planning and more as the year progresses!

We are located at 20001 Highway 108 just outside of Sonora, CA on your way to Dodge Ridge, you can’t get any more convenient than that. Look for the brown building on the right-hand side of the highway as you’re going towards the mountains!